The State of the 2026 Consumer – A Focus on Health, Experience, and DIY-Agency, McKinsey Observes

Cost pressures and technology acceleration (read: AI) are reshaping and reinforcing post-COVID consumer behaviors, we learn from McKinsey’s State of the Consumer 2026. The research report is built on four key trends, which were discussed in a webinar session featuring Danielle Bozarth (New York-based) and Clarisse Magnin (Paris-based), Senior Partn...

  • Published date: 09-07-2026 05:28 AM