The New Media Playbook: Ireland’s marketers cut through the AI noise

Marketing leaders discuss ROI, relevance and the reality of AI adoption Photo of panel discussion at The New Media Playbook event hosted by Buymedia and Deloitte Digital in Dublin. From left: Peter McPartlin (MC), Lynda Vance (Stena Line), Stephen Williams (Windward Management), Laura Plunkett (CeADAR Ireland) and Graham Kinsella (Deloitte Digital)...

  • Published date: 25-06-2026 08:30 AM