This new AI technique creates ‘digital twin’ consumers, and it could kill the traditional survey industry

A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that could reshape the multi-billion-dollar market research industry. The technique promises to create armies of synthetic consumers who can provide not j...

• Published date: 13-10-2025 01:00 PM