Alaska Airlines swings and misses with new Dreamliner livery

Alaska Airlines has launched its first Boeing 787 Dreamliner with a new livery intended to reflect its global ambitions. However, the design draws comparisons to competitors and lacks distinctive branding, notably omitting the iconic Eskimo man face. Instead, it combines elements that other airlines offer, resulting in a muddled identity.

• Published date: 05-08-2025 06:26 PM