Beyond skin deep. Emotional design is the airline industry’s secret weapon
Beyond skin deep. Emotional design is the airline industry’s secret weapon

Emotional design in aviation transforms passenger experiences by prioritizing how travelers feel over mere aesthetics. Airlines that integrate visceral, behavioral, and reflective layers in their spaces create memorable journeys. Successful emotional design fosters positivity and resilience, encouraging repeat customers through meaningful stories, ...

  • Published date: 22-09-2025 06:40 PM